CP COMPANY TATTOO FLASH

This is a prime example of cultural due diligence done properly. C.P. Company tapped graffiti artist Henry Hotrocc for live tattoos at their London flagship. To understand why their work with Hotrocc lands so well, you have to look at where the brand started.

→ C.P. Company was born in the Bologna of the ’60s and ’70s, a city running on subcultures, art, politics and cross-pollination.

→ That mix shaped everything Massimo Osti made and it’s how a new functional aesthetic emerged… what we now call sportswear.

→ The brand carried a sense of identity that travelled way beyond Italy.

𝗪𝗵𝗶𝗰𝗵 𝗯𝗿𝗶𝗻𝗴𝘀 𝘂𝘀 𝘁𝗼 𝗛𝗲𝗻𝗿𝘆 𝗛𝗼𝘁𝗿𝗼𝗰𝗰.A genuinely respected graffiti writer who’s had a serious impact on the illegal graffiti scene and has since moved into tattooing.

We were invited down to produce live tattoos with Henry for the CP family.
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Live tattoos aren’t new, but this is still a boundary-pushing move for an established fashion brand. This is a brand legitimately tapping into counterculture.C.P. Company understand why someone like Hotrocc matters, and why his presence aligns with their world.He even designed a full flash sheet inspired by the brand, which makes the whole thing feel considered. They’ve tapped someone who sits directly between the culture and the brand. That’s why it feels natural. And it’s why even the more discerning people in the culture can’t fault it.