KA BE THE NOISE
Murals in Birmingham & Brixton supported by experiential activity to bring in community
KA is a brand that encapsulates the bustling, vibrant and real vibe of city street culture. In their first work for KA, the Caribbean-inspired soft drinks brand from AG Barr, the7stars has unveiled the brand’s new creative platform, ‘Be The Noise,’ with a bold and unapologetic campaign that invites urban youth to turn up the volume and bring the party vibe to city streets this summer.
The integrated campaign spanning social, OOH and experiential, looks to bring the concept to life with completely unmissable bold, loud and visual comms, that truly causes passers-by to stop, stare, and get involved. The campaign kicks off this week with two OOH murals adorning Tunstall Road, Brixton and Birmingham's Custard Factory.
Working with street art firm Lawless studios, well-renowned local artist Josh Billingham, aka ‘Gent 48’ was commissioned to produce the mural in Birmingham and Carleen De Sozer, one of London’s most skilled and diverse aerosol and airbrush artists, produced Brixton’s mural.
Adrian Troy, marketing director at AG Barr, said: "KA is a brand that has always reflected the energy, boldness and individuality of our consumers and the vibrancy of urban communities. This new campaign provides a platform to encourage KA fans to express themselves and bring their own personal noise and energy to the party.”
Each Mural serves as the backdrop to events running today at Pop Brixton and tomorrow in Birmingham (June 16th and 17th respectively) aimed at finding and championing the best up-and-coming street art talent in the UK.