FATCAPS X GYMSHARK
![](https://assets-global.website-files.com/60be357cc72267c75834dc92/63d450799745bcb6b0bb552a_orange-flower-illustration.webp)
Guerrilla billboards taken over by FATCAPS
![](https://assets-global.website-files.com/60c271f95144f49d5e3845a8/63deaaef0c95fc120e109489_GYMSHARK-Large.webp)
![](https://assets-global.website-files.com/60be357cc72267c75834dc92/63d45088626704d14d28337f_black-star-illustration-small.webp)
02
Details
©
2023
Lawless Studio
partnered with
Gymshark
MOVING WEIGHTS > MOVING WEIGHT 💪🏼
Our latest Lawless Studio® project saw us helping Gymshark flip their latest campaign by adding an 'S' to each of their new billboard placements, featuring the brand’s latest ambassador Ashley Walters 💥
The content we filmed with FATCAPS was seeded out to his audiences on IG, and to his 8.3 million strong following on TikTok
Gymshark are committed to making a positive difference in communities across the UK, supporting projects and movements that help people get active 🏃♂️
Artist:
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![](https://assets-global.website-files.com/60be357cc72267c75834dc92/63d4508863cb80704f2c779a_black-star-illustration-large.webp)
Client:
Gymshark
![](https://assets-global.website-files.com/60be357cc72267c75834dc92/63d4508863cb80704f2c779a_black-star-illustration-large.webp)
Campaign:
Moving Weights
![](https://assets-global.website-files.com/60be357cc72267c75834dc92/63d4508863cb80704f2c779a_black-star-illustration-large.webp)
![](https://assets-global.website-files.com/60c271f95144f49d5e3845a8/62729d5db772e94e7419d885_IMG_0204.jpeg)
![](https://assets-global.website-files.com/60c271f95144f49d5e3845a8/62729d644eb7482bf500952f_IMG_0193.jpeg)
![](https://assets-global.website-files.com/60c271f95144f49d5e3845a8/62729d6dfcbd8d2135b86f5c_IMG_0197.jpeg)
![](https://assets-global.website-files.com/60c271f95144f49d5e3845a8/62729d81a7b4024f951989a9_IMG_0748.jpeg)
![](https://assets-global.website-files.com/60c271f95144f49d5e3845a8/62729d87e211539c9361d60d_IMG_0763.jpeg)
![](https://assets-global.website-files.com/60c271f95144f49d5e3845a8/62729d94b772e933c119db92_IMG_0257.jpeg)
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