By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

LUKE SMILE X BRUICHLADDICH

UV powered mural by typography expert Luke Smile

02
Details
©
2023

Lawless Studio
partnered with

Bruichladdich

Lawless Studio partnered with whisky gods Bruichladdich from the Remy Cointreau group to commission a head turning, extra special UV powered mural painted by Luke Smile for Earth Day.

We collaborated with Bruichladdich to communicate their message of transparency ahead of Earth Day (22nd April) with a mural painted by lettering artist Luke Smile to further drive awareness of transparency. The mural, located in Shoreditch near Box Park, was painted with Luke’s signature Smile Sans font, and shows The Classic Laddie bottle in a sea of aqua, Bruichladdich’s signature colour.

The mural also featured 20 hidden words that make up the ingredients of a typical bottle of The Classic Laddie - these words were painted with Montana UV paint in order to remain transparent and hidden during the day - yet were revealed at night when illuminated with solar powered UV lights.

Artist:

LUKE SMILE

Client:

Bruichladdich

Campaign:

Know what's in your whisky
03
Projects
©
2023

Next projects