Lawless Studio® is a collective of visual artists based across Europe.
We help brands tap into visual culture, developing artist-led creative production solutions and guerrilla marketing tactics that allow brands to cut through and engage with hard to reach audiences.
We originated as an agency for tattooists and street artists, yet as we evolved, we moved to embrace artists that sit outside of those niches. Now we simply represent artists who are visionaries & mavericks, and we scout artists based on the visual identity of their work - this in turn translates to a certain visual identity for Lawless Studio®
There’s a rich recent history of brands leveraging artist talent (specifically tattoo and street artists) to ignite product launches and campaigns. The likes of Havana Club, Dr Martens, Bombay Sapphire & Hennessy have turned to artists to embolden and differentiate their marketing strategies in vastly crowded marketplaces.
We noticed a seismic shift in this practise when Hublot partnered with Sang Bleu, and the worlds of luxury and tattoo artistry collided. A shrewd move from Hublot to engage a new, younger and more discerning audience - Ricardo Guadalupe, Hublot CEO notes “The young generation in particular are looking for something iconic with a strong personality & identity”
This chimes with everything we are striving to achieve. Lawless Studio® is an incubator for artist talent, connecting artists with brands to enable brilliant projects to flourish, producing iconic work for our brand partners with a strong personality & identity.
+ Everything we do is artist-led.
Our artists are involved with all creative ideas from the outset, meaning brands benefit from being credibly aligned with that artist and their discipline, rather than appropriating.
+ We deliver credible, authentic projects with purpose.
No lazy tie ins or product pushing. We connect with causes our artists care deeply about, from environmental issues to mental health awareness.
+ We influence at scale.
Collectively, we reach an audience of over 650k across our artists’s Instagram accounts. Enabling us to build networks of trend setting, creative peers through our artists directly and an audience who are highly engaged with our artist’s organic content.
Lawless Studio® was founded in 2020 by Josh Moore.
Josh has spent the last working in media publishing, holding roles at prestigious publishers like Conde Nast, Hearst Magazines, The London Evening Standard, as well as startup digital brand Hypebeast.
During that career, Josh has been responsible for developing standout flagship campaigns for some of the world’s hottest brands, including Adidas, Nike, Sky, Amex, Moet, Hennessy, Bacardi & Remy Cointreau.
One Nike project in particular opened Josh’s eyes to the irresistible appeal of artist talent. He noticed that artists can drive more engagement and coverage through their social media channels than established media players, and Lawless Studio® was born...
Lawless Studio® is supported by a network of senior directors, ensuring we have world class knowledge in the worlds of creative content production, video content marketing & outdoor advertising.
What Dom doesn't know about sponsorship and partnerships isn't worth knowing. Dom boasts 20 years of experience in media and creative industries, directing flagship sponsorship and partnership deals across every media channel possible, for the likes of Nike, Peroni, Panasonic and Coca-Cola whilst in roles at the likes of Sky, The Evening Standard & Zodiak Media.
Our outdoor guru. George has seen every crazy client request you could imagine when it comes to putting brands in outdoor spaces. Managing the day to day operations for Jack Agency, a creative out-of-home agency specialising in posters, experiential marketing and in festival advertising, George advises us on anything and everything that lives outside.
As well as being one of the biggest street art heads in the south west, Lewis provides us with a unique client perspective. Lewis shapes the creative direction for the Clarks Originals brand globally, winning new fans via authentic storytelling having worked with the likes of Koffee, Raheem Sterling and D*Face on recent campaigns.
Our creative agency guru. Darren, like most of the LS advisory board, has a deep appreciation for graffiti and street art, but also gives us the creative agency perspective, advising us on how to offer brands an end to end service akin to an agency.