Shutterstock just released their 2021 trends. A glimpse into the the year ahead through the lens of design, photography, music & footage, charting where tastes are headed based on volumes of user searches through their channels. A handy guide for anyone that may be making any significant plans involving visual aesthetics. Yet as I scrolled through this list, I instantly noticed a handful that of Lawless Studio’s artists are working with these trends right now, this very minute.
Searches for Face Line Art rose by +536%, whilst Contemporary Portrait entered as a new search term.
No artist embodies this aesthetic more than Pico Favelado - the Brazilian maverick who is one the most exciting emerging talents plying his trade in London right now. Take a stroll by Camden Lock and you'll notice his works adorning the tunnels and walls down there. Pico's style captures the current zeitgeist, yet retains a distinct rawness. The versatility to his work means you could easily see a Pico face thrown up against a 5ft high wall in Camden, but also carefully placed across a rum label in Tesco.
This style will take centre stage in 2021, that's for sure - Pico's approach gives this trend a unique twist.
Searches for Whimsical Animation rose by +13,572%, whilst Liquid Abstract entered as a new search term. For us across Street Art and Tattoo disciplines, animation is nothing new. Rendering designs into 3D, adding augmented reality layers and projection mapping mapping of murals are all commonplace in these art forms - but they're about to be a harnessed in bolder and more brilliant ways, and crucially, way more often.
Not building AR or 3D into a campaign is a missed trick right now, especially when dealing with visual & artistic material. We're pulling a lot of resource into this area, bringing 3D and AR talent much earlier into brand conversations and briefs, whilst also developing a suite of ready made ideas to take to market. We're also prioritising these skillsets when recruitment new artists to the Lawless Studio roster.
Two artists who consistently blend the digital into their physical work are Bond Truluv & Mr Cenz. They are pushing boundaries through constantly innovation, developing sophisticated digital worlds and app based experiences that elevate their artworks into new dimensions.
Bond Truluv has been adding digital layers through projection mapping to his giant mural work for years - and has recently developed a digital first style, fusing street art motifs with elements that move through AR.